Analyses, Reports and Scenario Processes

We at Fremforsk, Centre for Future Studies, have great experience in and knowledge about designing analyses, formulating precise questions, collecting data – both the quantitative and the qualitative, working on and interpreting the collected data, written and oral communication of the results as well as efficient project management.

Furthermore, Fremforsk has made future scenarios in cooperation with many different Danish companies both private and in the public sector.

The scenario process is conducted in close cooperation with the individual company, to ensure the best possible outcome for the company’s strategies for the future.

Here’s a brief outline of analyses conducted for clients:

  • Local Government Denmark ( Demographics, business and scenarios for progress in the coming years
  • Aalborg Municipality: 3 scenarios for the development in the elder- and handicap areas in 2020
  • Skanderborg municipality: Attracting companies and residential analysis
  • Novo A/S: Analysis of the evolution of diseases per country in the future
  • NCC: Developments in Danish construction
  • Aarhus Municipality: Seniors in the future

Fremforsk develops analyses based on relevant Danish and foreign statistics possibly combined with in-depth qualitative interviews with relevant people in the field of study.

Methodology and sources of the analysis are selected with the client, based on their needs in relation to their own customers, markets and strategies.

Our analyses of the future are as multitudinous as our customers, as seen for example in:

  • Portrait of Generation Z, school, friends, leisure time, future and digital universe
  • The electronic patient file, functionality in two hospitals
  • Economic growth in Danish municipalities, which factors affect growth?

We have an ongoing practice of employing student helpers who work with specific analyses of everything from youth culture, recruitment, processes of innovation and knowledge sharing.

Our research also finds its way into our keynotes on the future.

See examples of our keynotes here

Follow us is not the only place to get information on the future. We also publish articles and comments on Linkedin and Facebook.

Follow us to get a better understanding of the future ahead of us.

Examples of our research

We have done extensive research and have a deep knowledge of how to design the right analysis for our customers - including asking the right and precise questions, gathering of data and the following crunching of numbers.

Our methods

Even though our job is to sell knowledge about the future, which is impossible to examine right now, we are very concerned with being in the service of truth.

That means that we utilize a variety of methods in our work with describing the challenges of the future. We do however have a solid foundation in the scientific tradition, which means that we know what we’re doing. We know what is scientifically valid and what isn’t.

We know and we have taught the various scientific methods, which means that we know their strengths and weaknesses.

We are passionate about what is going to happen to people, companies, technologies and the world in the future and we try to give a qualified assessment of these things. That means that we’re focused on describing what is going to happen, how people are and how they change instead of describing how we think they should be.

We like to use statistics, since the present and the past give use valuable documentation, which can give us an idea of where we’re headed in the future. We may sell keynotes and analyses, but we’re not for sale. That means that you can’t pay us to think a certain thing about a product or a future tendency.

Then how do you work with the future? Depending on the purpose and focus of the analysis we might use some of the following methods:

We tailor our analyses to the individual client’s needs and the relevant challenges they may face in the future in terms of organization, customers and markets. In that way, we help the company and organization to think about the future in a strategic way, in the areas that are vital to them.

Analyses and documentation take place at a high professional and academic level. Our communication and presentations are carried out in a pedagogical and easily comprehensible way, based on many years of experience in lecturing and teaching.

631 in-depth interviews
In May 2015 we did an inventory of our qualitative interviews from the past 10 years. It totaled 631 interviews carried out over many different analyses and in many different sectors and businesses.

See the overview of our In-depth Interviews
Why do we work with the present and future generations of Danes?

The basic idea behind generational theory, is that our values are formed somewhere between the ages of 15 and 23, based on historic events, music, new technology, conditions in the educational system, the job markets and other societal pressures. The theory is thus a sort of socialization theory.

Throughout their lives, every generation retain the values that were formed during their youth, and they find, that they have a better understanding of those that belong to the same generation as they do. Over the past 12 years, we’ve carried out more than 600 personal in-depth interviews of Danes age 14 to 91 about life, work, housing, spending and the future.

Partly based on these interviews, we know the following about generations:

Baby Boomers – born 1940-54
The big during- and post-war generation. 40-ites, the 68-generation. From nothing to excess. Birth control pill, the portable gramophone.

Generation Jones – born 1955-66
Newly discovered generation. Big generation. ”Jones” because they’re ordinary. Stereos.

Generation X – born 1967-79
The so?-generation. Smaller generation after the pill. Self-absorbed, outgoing. The video.

Generation Y – born 1980-89
The smallest generation. Women in the workforce. Pc, mobiles.

Generation Z – born 1990-2001
Interwar generation. Big family values. Project- and curling children. Digital natives.

New Millenium – born 2002-
Generation after 9/11 terror attacks. Culturally homogenous. First world citizen generation. Wi-Fi

Add to these the generation that is lacking a description, namely Generation Interbellum born between 1919 and 1939.

Over the past 8 years we’ve systematically worked with the generation term from the distinct belief that it helps explain our behavior and the way we as people are consumers, understand systems and additionally the values that we use to relate to others and our surrounding world. It is significant to our understanding and usage of digital devices, digital units or digital universes.

We have to a greater extent focused on the young digital natives because they are the next generation in the educational system, the companies and in society in general. We use their behavior to say something about the consumers, the employees and citizens of the future.
Read more about Marianne Levinsen, Head of Research at Fremforsk, Centre for Future Studies.
M.Sc. Political Science, futurist

+45 20674501
Marianne Levinsen is head of research and manages, among other things, the many studies we make in order to become wiser about the future and the present.

For the past several years, she has been responsible for studies on shopping behaviour, innovation, the youth and knowledge sharing...
See Marianne's profile here
Read more about Jesper Bo Jensen, futurist at Fremforsk, Centre for Future Studies.
Ph.d., Futurist

+45 20674500
Jesper Bo Jensen has worked with futures studies for many years and has a lot of experience in analysing the future.

He has worked as a researcher at universities and applies his scientific methods in his work...
See Jesper's profile here

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