Our books gives us the opportunity to dig deep and get to the bottom of analysing and explaining future tendencies.
Books about the future
The future will happen eventually, but it is a good idea to contemplate about it before it occurs.

And that is why we here at Fremforsk have authored several books about the future: books dealing with society such as “Midt i en mellemtid” (“In the middle of a transitional period”) or “Langt ude? (“Far out?”) and books with specific topics such as “Fremtidens Parcelhus” (“Single-family houses of future”) and “Future Consumer Tendencies and Shopping Behaviour”.
These books are written based on that the future can be analyzed in advance. Furthermore, based on an understanding of the past and the present it is possible to describe the years to come on a rather solid basis.

But we are often in disagreement over the present, which explains why several of the books deal with debunking myths about modern times.
* Please note that numerous of the books have not been translated into English, but if you wish to arrange a talk on any of the topics covered here, both Marianne and Jesper would be happy to do keynotes about them.
7 generationer – værdier, forbrug og levevis nu og i fremtiden
Marianne Levinsen, cand.scient.pol., fremtidsforsker
Bogen vil give indsigt og viden om de forskellige generationer i det danske samfund, og hvordan det udfordrer og påvirker detailhandel, arbejdspladser og de offentlige systemer nu og i fremtiden. Marianne Levinsen analyserer, beskriver og perspektiverer ud fra statistik, Danmarkshistorien, boliganalyser og mere end 600 personlige dybdeinterviews med danskere i alderen 14 til 91 år om deres liv, bolig, forbrug og drømme om fremtiden.

Disse generationer er med i bogen:

Generation mellemkrig født 1919 til 1939

Generation 68 født 1940 til 1954

Generation Jensen født 1955 til 1966

Generation X født 1967 til 1979

Generation Y født 1980 til 1989

Generation Z født 1990 til 2001

Generation new Millenium født 2002 til 2012 og lidt om Generation next 2013 -

Læs bogens første kapitel her (pdf)

Bogen kommer til at koste 250 kr. i papirudgave og 149 kr. i e-pub. Den kan forudbestilles på mlev@fremforsk.dk
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CHILDREN, YOUTH AND PARENTS’ EXPERIENCE WITH THE HEALTHCARE SYSTEM
Marianne Levinsen, M.Sc. Poltical Science, Futurist
The book, “Children, Youths and parent’s meeting with the healthcare system” is divided into 4 parts.

The first part is about nursing and the healthcare system’s movements from past to future. Marianne Levinsen is the author of the chapter about the healthcare system of the future and its consequences for nursing in the future.

In the second part, a societal and sociological insight is given into the circumstances that children- and family life have today.

The family’s contact with the healthcare system is in focus in the third part, including also fathers’ and siblings’ perspective on the contact.

In the fourth part children and youths’ own experiences with the healthcare system is expressed.

The book is directed to healthcare professionals and students who deal with children and youths in the healthcare system. Additionally, other professions that work with children and youths can receive useful knowledge and insight about children’s, youths and parents’ meeting with the healthcare system.

Consumers, the Retail Trade and Cities of the Future
Marianne Levinsen, M.Sc. Poltical Science, Futurist & Jesper Bo Jensen, Ph. D. Futurist
The authors analyze how the world surrounding retail, shopping centres and consumption patterns evolves.

The book revolves around the consumer-generations’ values and behavior as well as the economic development – including behavior during recession, the future of city planning, class divisions in society and consequences of new technology.

When analyzing consumers, we especially notice the change in consumption behavior, that lack of time, energy and attention brings with it.

The conclusion of the analysis results in several specific challenges that the retail industry will face from today and over the next 8 – 10 years. As well as a description of the shop concepts that will be able to face these challenges successfully. Furthermore, the authors share their assessments of the demands that cities and city districts could face in the future, if they want to be attractive destinations for consumers and people in the time up till 2020.

The book is no longer available from the publisher.
Future Consumer Tendencies and Shopping Behaviour
- The Development up until 2015-17. Research paper no. 1
Jesper Bo Jensen, ph.d. Futurist (2007)
The book examines the future of consumer and social trends in Scandinavia and their impact on consumption, retail, agriculture and major shopping centres in the next 8-10 years.

The book is no longer available from the publisher.

You can download a PDF version of five chapters of the Future Consumer Tendencies and Shopping Behaviour.

Conclusion

Kapitel 2: Future Consumers

Kapitel 3: Life Phases and their Development over the next 10 Years

Kapitel 6: Situationism, Dividualists, Multi-Modal Shoppers

Kapitel 13: The Future Shopping Center
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In the Middle of a Transition Period
Jesper Bo Jensen, Ph. D. Futurist
This is a book about our time. “The Transition Period”.

  • An incisive analysis of the time period before ours
  • A precise description of our time
  • A thought-provoking prediction of the future

A transitional period is a time where we are in the middle of a transition between the old, manageable and regular society and the new shifting society that will become more defined over the coming decades.

Normally a time-period does not get a name until it has become part of history. Futurist Jesper Bo Jensen has already named our time-period in this book as a contribution to the understanding of the changes that are happening and as a prediction of what awaits us.

Using transition phenomena as a basis, he describes and maps the development and gives predictions of where it is likely to end up at.

A thought-provoking book that is aimed at anyone who wants to understand how and in what way society is developing.

Far Out? Essays about the Future
Jesper Bo Jensen, Ph. D. Futurist
The book is a collection of essays that address tendencies of the future. The book is divided into these main sections:

  • Time and people
  • Employees and customers
  • Society and the economy

The book moves from the spirit of the times, to homes, to the future of the retail trade and the overlapping of functions in the city of the future.

Jesper Bo Jensen describes innovation and pre-design, strategies for development and the business of the future as well as schools, society and the future senior citizens.

The book makes a prediction about the dynamics between the young employees of the future and modern workplaces. Methods for analyzing the future is handled separately, with specific guidelines on how to set up good scenarios for the future and what separates scenarios from projections and prognosis.

Single-family Houses of the Future
Jesper Bo Jensen, Ph. D. Futurist
Single-family detached housing of the future – facts and tendencies by Jesper Bo Jensen is a book about how we will live in the future.

The book contains many illustrations and it contains lots of information based on in-depth interviews and a very large database of numbers and information about single-family detached houses.

The book looks at the development over the coming years and shows how the future will be for the single-family detached house.

Book a keynote about the future

Please tell us who you would like to get in touch with and what the subjects or area of interests are. Furthermore, if you can provide us with the date, time and place for the keynote, we can give you an even better response.

You can also send us an e-mail if you would like us to give you a call.

Our lectures, keynotes and presentations are always tailor made to fit the occasion and the people attending. Therefore, we kindly ask you if possible to provide us with information about who we will be presenting to.

Follow us

Fremforsk is not the only place to get information about the future. We regularly publish articles and comments on LinkedIn and Facebook.

Follow us to get a better understanding of the future ahead of us.
Read more about Marianne Levinsen, Head of Research at Fremforsk, Centre for Future Studies.
Marianne
Levinsen
M.Sc. Political Science, futurist

Head of Research

+45 20674501
Marianne Levinsen is Head of Research at Fremforsk and manages, among other things, the many studies we conduct to become wiser about the present and the future.

In the past years, she has been responsible for conducting studies on shopping behaviour, innovation, the youth and knowledge sharing.
See Marianne's profile here
Read more about Jesper Bo Jensen, futurist at Fremforsk, Centre for Future Studies.
JESPER
BO JENSEN
Ph.d., Futurist

CEO

+45 20674500
Jesper Bo Jensen has worked with futures studies for numerous years and has since the beginning of the 1990s worked with analysing the future.

He applies the scientific methods in his work and has previously worked as a researcher at several universities.
See Jesper's profile here

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