Consumer Interviews (158 in-interviews)

Consumers, ambiance and various shopping places

Observation study and 54 interviews with consumers at various shopping places (Mall, shopping street and One pit Stop) in Kolding, Copenhagen and Aarhus (2007)

Consumerism and shopping

18 interviews with consumers ages 31 to 68 equivalent of generation babyboomers, Jones and X (2011)

Shopping in 4 Danish towns

Observation study and 60 smaller interviews with consumers at all ages divided into youths, family with children and seniors. Carried out in shopping street and city centers of Copenhagen, Thisted, Vejle and Hjørring (2012)

Consumerism and Christmas

5 on-location interviews with women ages 31 to 41 on Christmas and consumerism in Aarhus (2012)

The Danish retail trade’s development and consumer spending habits in the future

21 in-depth interviews with consumers ages 23 to 81 divided into pre-chosen geographical areas (Billund, Tørring, Vejle, Horsens, Aarhus and Copenhagen) (2015)

Generation interviews (133 In-depth interviews)

Portrait of Generation Z and Y on their everyday lives.

36 students ages 15 to 19 participated in focus group interviews/individual interviews: 12 ninth grade studens from Aalborg, Slagelse, Aarhus and Bagsværd, 12 students at four high schools (Hasseris, RIsskov, SLagelse and Tårnby), 5 students at business school in Hillerød, 3 students at Aarhus business school and 4 from HTX at Aalborg Technical School (2006)

Portrait of Generation X and Y: Education, work, leisure, future, spending and family

17 personal in-depth interviews spread out on Generation Y (5 men and 4 women) and

Generation X (3 men and 5 women) (2009)

Portrait of Generation Z: School, friends, future and the digital universe

11 personal interviews with a total of 5 boys and 6 girls in 8th and 9th grade in Aarhus, Horsens and Frejlev (2010)

Portrait of Generation Babyboomer and Jones: Work, leisure, future, spending and family

18 personal in-depth interviews spread out on geographical areas (rural, medium sized town and capital) and on Generation babyboomer (4 women and 4 men) and on Generation Jones (5 women and 4 men) (2010)

Portrait of Generation Interbellum (1st and 2nd world war): Life, family and spending

21 personal in-depth interviews with 9 men and 12 women in Aarhus, Aalborg and smaller town in North Jutland and Southeast Jutland (2011)

Portrait of Generation Z: Exhibition of personal life in the public sphere

30 interviews in groups of students ages 15 to 22 at business schools, technical colleges and high schools

House interviews (156 in-depth interviews)

From the present to the future’s detached house

29 personal in-depth interviews with people ages 25 and up about their houses and their dreams about their house in the future in Tilst, Bagsværd, Thisted and Højbjerg/Holme (2006)

House in Hinnerup for the HP-Group

27 interviews divided into: 12 person in-depth interviews with residents in Hinnerup ages 30 to 73 on housing and housing desires, 12 personal in-depth interviews with potential settlers ages 27 to 37 and 3 in-depth interviews with real estate agents. (2009)

Report on the demand for housing and settling for Skanderborg municipality 2013/2014

26 in-depth interviews divided into: 13 personal in-depth interviews with settlers in Skanderborg, Silkeborg, Favrskov, Horsens and Syddjurs on reasons for choice of house and location as well as 13 in-depth interviews with potential settlers ages 25 to 39 in Aarhus, Silkeborg and Horsens on housing and settling. Furthermore, 8 telephone interviews with real estate agents. (2014)

Report on attracting new citizens and having fewer who move for Herning Municipality 2014

26 in-depth interviews divided into: 13 personal in-depth interviews with settlers in Herning, Holstebro, Silkeborg and Viborg on reasons for moving and satisfaction with location and housing as well as 13 personal in-depth interviews with potential settlers ages 20 to 40 in Aarhus, Ikast-Brande, Ringkøbing-Skjern and Holstebro on choice of house and location.

Report on utilizing spaces and wishes for ways of living for Aarhus Municipality

48 interviews divided into: 24 locals and settlers in Aarhus and 24 who moved away from adjoining municipalities. Also 10 interviews with real estate agents. (2014)